Mojo contents page analysis, in progress

At the top of the page we see the magazine title Mojo, the title block also serves as the magazine’s logo so with that said placing Mojo on the contents page follows the conventions of music magazines. 

This contents page is on one page and consists of one background black and white photograph of soul singer Corinne Bailey Rae. Using black and white promotes maturity as it bears the connotations of sophistication and class. These are themes Mojo is known for as it targets an older audience of 24 – 44 year olds. The singer also has a direct mode of address, head is down which denotes vulnerability however the eye contact indicates confidence. The location of the photograph is in a grassy park with trees and fallen leaves, the setting projects tranquillity, another mature ideology likely to interest an older audience. Corinne isn’t sexualised in the slightest, wearing clothes which aren’t revealing which reiterates the efforts made by the magazine to cater to its older audience.

There’s columned writing which is tailored around the singer, not crossing her face once. The text is in black with select parts in red to attract attention. Another technique to draw interest is making some of the text bigger, in extra bold and in red. The use of solely one picture is another method of conveying maturity as rather than placing several sporadic pictures across the page which ambushes the readership; this one picture does the opposite projecting calmness which again is something which appeals to an older audience.

There aren’t any promotional features on this contents page. However Mojo do have a website with multiple features which include links to the social networking sites facebook and twitter. Additionally, the readership are able to subscribe to the music magazine to hear exclusive news before anyone else and for chances to enter competitions.