Monday, 3 January 2011

Publishers


IPC media is a greatly successful publishing organisation which has produced over 60 well established media brands which have attracted an audience of nearly two thirds of UK women.  It additionally draws in 42% of men. The company reaches 26 million UK adults in total, covering both niche and mainstream types of magazines. The magazine genres covered range from TV listings, lifestyle, music, men’s interest, health, sport and more. IPC media branches into 5 divisions, and they are: IPC Connect, Inspire, Ignite, Southbank and TX. IPC media says it aims its magazines at three core audiences; men, mass market women and up market women, examples of which are respectively; Nuts, Look and Marie Claire. Via the internet IPC media collects a 14 million strong audience; websites included are:

- http://www.housetohome.co.uk/

- http://www.countrylife.co.uk/

- http://www.nme.com/





Bauer
Bauer is Europe’s largest privately owned publishing organisation, operating in 15 countries, working with around 282 magazines. It covers the magazine genres on lifestyle, women’s interests, TV listings and many more. These wide ranges of popular fields of interests make Bauer a mainstream publisher. Here are some of the magazines Bauer produce:
·         Kerrang!
·         Zoo
·         Closer
Within Bauer’s vast collection of print magazines, it boasts the UK’s best performing magazine ‘Bella’ which shows a growth of 1.1% in audience year on year.
Additionally, Bauer extends its media beyond just print magazines, it also has TV channels – 4 music, radio stations – Kiss 100 and websites - http://www.heatworld.com/ .


BBC Magazines
This publisher attracts arguably the widest audience as it caters for genres the previous publishers don’t. Genres range from adult to teen to pre-teen to education and more. Some to most of the magazines are based on the programmes aired by the BBC which makes it niche, examples of this are Top gear and Top of the Pops.


Redwood publishing has been awarded the consumer magazine and business magazine award from the British Society of magazine editors. Redwood started out doing magazines for Marks and Spencers, Woolworths and more. Along with retail, Redwood has also worked with Television, publishing the TV Times and then further expanded the mainstream market publishing woman's gossip magazine OK!

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