Here are my 5 possible title blocks for the styling of my music magazine ALTERNATONES. They are all different visual renditions for the name ALTERNATONES and they were all created on Word Art, Microsoft word, where I later cropped them on Paint. Soon I'm going to create a poll for the whole wide web to vote on, the poll will determine which title block will grace the top of my music magazine, exciting right.
Saturday, 22 January 2011
Possible title blocks
Here are my 5 possible title blocks for the styling of my music magazine ALTERNATONES. They are all different visual renditions for the name ALTERNATONES and they were all created on Word Art, Microsoft word, where I later cropped them on Paint. Soon I'm going to create a poll for the whole wide web to vote on, the poll will determine which title block will grace the top of my music magazine, exciting right.
Wednesday, 19 January 2011
Tuesday, 18 January 2011
Monday, 3 January 2011
Title Blocks
The immediate denotations I gather from the colour red against the tones of black and white are alertness. I believe the desired effect of using red for the colouring of the letters is to grab attention as red carries the connotation of importance or urgency. The bold lettering adds to conveying the theme of importance as the thickness makes the title block stand out. The mono-syllabic lexis choice also makes it easy to read which an effective technique as consumers will base whether they pick the magazine up on their first glance. The title itself ‘vibe’ is a word frequently associated with music, especially in R&B/Hip hop. It’s also quite a young colloquial term which explains why their target audience is 12 – 24 year olds.
This title block reflects its content and target audience effectively through its appearance. The slashed, damaged and cracked look implemented on the lettering connotes and emulates the life style of a stereotypical rock artist or band, the stereotype being smashing hotel rooms and engaging in violence. ‘Kerrang! is the onomatopoeic sound of the strumming of a guitar which again complies with the rock content of the magazine. The chosen colouring of black and white is used to reflect a gothic, dark side often affiliated with rock music. The capital letters and the exclamation mark at the end of the title once again supporting the idea of the loudness associated with rock music.
Phonetically ‘Q’ is ‘cue’, this was done intentionally and in fact was the original title of the magazine. It was called this to as it has the musical connotation as it’s a direct reference to the very common phrase used to introduce acts. In this instance, I think the colour red connotes danger and rage, successfully keeping in with the rock genre Q is about. As ‘Q’ is just one letter it has easily become iconic through its simplicity and the red and white house style. Additionally red and white are also the colours of the English flag which may have been chosen to serve the double purpose of expressing nationalism.
This title block possesses a very bold and rigid font which connotes strength and power. The use of straight lettering visually almost replicates a fortress or something metallic like a shield. The effect of this is it connotes themes arguably associated with the genre of indie music. The themes being rebellion or some sort of enclosure. When said aloud ‘NME’ is pronounced enemy which again ties in with fortress type appearance shown when looking at the title block, the rebellious phonetics could be the reason why the magazine is targeted at a slightly younger audience; 15 – 24 year olds as teenagers are known for going through a rebellious stage when growing up.
Publishers
IPC media is a greatly successful publishing organisation which has produced over 60 well established media brands which have attracted an audience of nearly two thirds of UK women. It additionally draws in 42% of men. The company reaches 26 million UK adults in total, covering both niche and mainstream types of magazines. The magazine genres covered range from TV listings, lifestyle, music, men’s interest, health, sport and more. IPC media branches into 5 divisions, and they are: IPC Connect, Inspire, Ignite, Southbank and TX. IPC media says it aims its magazines at three core audiences; men, mass market women and up market women, examples of which are respectively; Nuts, Look and Marie Claire. Via the internet IPC media collects a 14 million strong audience; websites included are:
- http://www.housetohome.co.uk/
- http://www.countrylife.co.uk/
- http://www.nme.com/
Bauer
Bauer is Europe’s largest privately owned publishing organisation, operating in 15 countries, working with around 282 magazines. It covers the magazine genres on lifestyle, women’s interests, TV listings and many more. These wide ranges of popular fields of interests make Bauer a mainstream publisher. Here are some of the magazines Bauer produce:
· Kerrang!
· Zoo
· Closer
Within Bauer’s vast collection of print magazines, it boasts the UK’s best performing magazine ‘Bella’ which shows a growth of 1.1% in audience year on year.
Additionally, Bauer extends its media beyond just print magazines, it also has TV channels – 4 music, radio stations – Kiss 100 and websites - http://www.heatworld.com/ .
BBC Magazines
This publisher attracts arguably the widest audience as it caters for genres the previous publishers don’t. Genres range from adult to teen to pre-teen to education and more. Some to most of the magazines are based on the programmes aired by the BBC which makes it niche, examples of this are Top gear and Top of the Pops.
Redwood publishing has been awarded the consumer magazine and business magazine award from the British Society of magazine editors. Redwood started out doing magazines for Marks and Spencers, Woolworths and more. Along with retail, Redwood has also worked with Television, publishing the TV Times and then further expanded the mainstream market publishing woman's gossip magazine OK!
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